How We Work

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Ongoing Support

Best results come from a 6-month commitment. This is deep work, not a quick fix.

Every company starts in a different place. These tiers reflect the depth of partnership involved. Most teams find their footing in Foundation or Structure — where you start depends on what the business needs most right now.

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Foundation

$4K—$5K per month

At a glance:  We build the foundation everything else runs on.

Best fit when:

• You have lots of ideas, but no clear structure

• Campaigns feel rushed or inconsistent

• Email isn’t doing much

• The team is busy but not aligned

What we do:

• Define the real objective behind the campaign

• Build a campaign roadmap with clear milestones

• Write the core messaging (email, landing, lifecycle)

• Map the flow so people don't get stuck between interest and action

• Review performance monthly and adjust direction

What we don't do:

• CRM setup or management
• Design production
• Ad buying or media management
• Website builds

What you get: A focused campaign system that's predictable and effective. You move from reactive to intentional.

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Structure

$6K—$7K per month

At a glance: We help you stop trying to win everyone and start winning the right people. This is where we turn scattered growth into a market you actually lead.

Best fit when:

• You want real traction in a specific market
• Messaging feels broad, safe, or forgettable
• Sales has to over-explain what you do
• Growth feels scattered
• You know the opportunity is there, you just can't quite get to it

What we do: Everything in Foundation, plus:

• Define your true best-fit customer (ICP) 
• Clarify what they actually care about (not what you think they care about)
• Sharpen how you speak to that audience so it lands the first time
• Align marketing and sales so they're telling the same story
• Lead quarterly planning so nothing drifts

Execution follows strategy — not the other way around.

What you get: Messaging that lands. Campaigns that convert. Less explaining. More yeses. This is where what you do becomes obvious, to your audience and your team. 

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Canopy

$8K—$10K per month

At a glance: We step in as the strategic partner you didn't know you were missing.

Best fit when:

• Too many initiatives are competing for attention
• Marketing conversations keep happening but nothing changes
• Everyone's busy and nothing feels consistent
• Growth feels chaotic at the top
• You need someone embedded enough to see what insiders can't

What we do: Everything in Foundation and Structure, plus:

• Show up to leadership conversations as a thinking partner
• Surface what's driving growth and what's quietly draining it
• Identify gaps in adoption, retention, or positioning early
• Help you prioritize before everything becomes a fire
• Bring outside perspective without internal politics

Wearing all the hats? We see you.

We don't add more to your plate. We help you see the plate clearly — and decide what actually deserves to be on it.

What you get: Smarter priorities. Fewer distractions. Clear direction. A business that feels grounded instead of reactive. And a partner in your corner who's seen this before.

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Focused Projects

Short, focused work when you need one thing done well.

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Customer Flow Audit

$4K—$5K

At a glance: We find where you're losing people and fix the path.

What we do:

• Audit your funnel and full customer lifecycle
• Identify exactly where people drop off or stall
• Reshape the journey so it flows logically from interest to action
• Outline the next campaigns to support that flow

What you get: A clear lifecycle map your team can follow. No more gaps, no guesswork about what happens next. 

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New Market Game Plan

$4K—$5K

At a glance: We help you enter a new market without guessing your way through it.

What we do:

• Identify the right customer to target first
• Clarify what they actually care about (not what you think they care about)
• Shape messaging that speaks directly to them
• Build a focused, realistic entry plan your team can execute

What you get: A clear path into a new market. Grounded in research, built for action. No overthinking, no false starts.  

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Messaging Reset 

$4K—$5K

At a glance: We make people understand what you actually do and why it matters.

What we do:

• Clarify your core value without losing your personality
• Tighten your positioning so it cuts through
• Create messaging you can use across website, sales, email, and conversations

If someone landed on your site today, would they instantly know what you offer and who it's for? If not, this is where we start.

What you get: Clear, confident messaging that doesn't need a paragraph of context to land.

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Launch Game Plan

$3K–$5K

At a glance: We help you launch with intention so you're not winging it the week it goes live.

What we do:

• Define what this launch actually needs to achieve
• Map the sequence so momentum builds naturally
• Write the core promotional messaging (email + landing direction)
• Make sure the story holds together from first touch to conversion

What you get: A structured launch plan you can run with confidence. No scrambling. No "wait, what goes out when." 

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Webinar Game Plan

Starting at $3K

At a glance: We build the messaging that gets people to show up, stay engaged, and take action.

What we do:

• Clarify the positioning so the right people register
• Write the promo sequence that builds anticipation
• Craft registration and follow-up messaging that converts

What you get: A webinar campaign that drives action, not vanity metrics.

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How We Work

We don't throw tactics at the wall and hope something sticks. We start with a plan.

We decide what actually matters — then we build.

We set the direction and messaging so your team isn't guessing anymore.

It's that simple.

If this sounds like the right fit, let's talk.