Who We Are

    We build things that hold up.

GardenWeb is a small, founder-led studio built on good judgment and follow-through.

Thoughtful strategy. Clean design. Clear words that do the job.

We ask better questions, cut what doesn’t serve the goal, and build work that still makes sense a year from now.

Carla Heatherly, Founder

Carla leads GardenWeb and is your primary partner from start to finish. Strategy, messaging, and key decisions run through her, so nothing gets lost in the weeds.

Carla has been doing this long enough to know what holds up and what falls flat. Over 25 years in print and digital marketing, she’s led teams, shaped strategy, and helped clients make practical decisions that last. Her strength is seeing the full picture: what you’re trying to do, what actually matters, and what’s worth building now versus later.

She values honesty, warmth, and humor — not as window dressing, but because they make collaboration better (and life better, too). Good work isn’t joyless around here.

Clients come to Carla when things feel messy, outdated, or unclear — and they want someone who will tell the truth, simplify the path forward, and follow through.

They tend to stick around for the same reasons.

Collaborators

Elise Carlson Ross

When projects call for it, Carla collaborates with trusted partners, including Elise.

Elise supports content strategy and SEO and has worked closely with Carla for years — a relationship built on great music, shared standards, and a very low tolerance for sloppy work.

She brings over a decade of experience in content-driven SEO, team leadership, and project management, along with a sharp editorial eye, steady confidence, and humor that keeps the work human. Elise sees the strategy, shapes the voice, and makes sure the execution matches the intent.

Elise is especially good when things get complex — asking the right questions (lots of them), keeping things moving, and making sure what we put out actually works.

Jason Holland

Another trusted partner is Jason, an experienced web developer with a background in management and client services. He’s the person who makes sure what we design actually works — cleanly, reliably, and without unnecessary complexity.

Jason brings a calm, thoughtful approach to technical decisions and builds sites that are easy to maintain long after launch. He’s steady, trusted, and very good at what he does, which is why we keep him on standby. Plus he’s funny, smart, and locally famous for being a killer dude with nice outfits.

Built with intention. Maintained when it matters.

Find out more about what we do, then say hello. We’re always open to good conversations.